Paid media managed by an agency that knows your ecommerce platform.
Google Shopping, Performance Max, Meta Ads, and paid social campaigns built on clean BigCommerce product data. ROAS-focused management from an agency that knows your ecommerce platform — not just your ad account.
Watch: SEO and PPC working together
How paid and organic reinforce each other for ecommerce stores — the 60-second version.
Google Shopping & PMax
Product feed optimization from BC, Google Merchant Center setup, Shopping campaigns, and Performance Max. Structured around your catalog architecture, not generic bidding strategies.
- BC product feed
- GMC optimization
- Shopping campaigns
- Performance Max
Meta Ads & Retargeting
Facebook and Instagram campaigns — catalog ads, dynamic retargeting, prospecting, and lookalike audiences built from BC customer purchase data.
- Catalog ads
- Dynamic retargeting
- Prospecting
- Lookalikes
B2B Paid Strategy
B2B PPC is different — longer buying cycles, account-level targeting, LinkedIn, and Google Search for high-intent commercial queries. We build B2B paid programs that align with the B2B Edition sales motion.
- LinkedIn ads
- Account targeting
- High-intent search
- B2B funnel
Feed & Data Quality
The quality of your Google Shopping feed determines your Shopping performance. We audit and optimize titles, descriptions, custom labels, category taxonomy, and price accuracy directly from your BC product data.
- Feed audit
- Title optimization
- Custom labels
- Price accuracy
Frequently asked questions
Do you manage paid media as a standalone service or only as part of broader engagements?
Both. We manage paid media as a standalone retainer and as part of a broader growth engagement alongside SEO and email. The integration between channels — especially feed quality affecting both Shopping and SEO — is better when managed together.
What is a realistic minimum ad spend for Google Shopping?
For a meaningful test on Google Shopping, we recommend at least $3,000/month in ad spend. Performance Max requires budget for Google's optimization algorithms to work — too little budget and the campaigns never leave the learning phase.
How do you handle product feed management for large BigCommerce catalogs?
We build feed optimization directly from BC product data — title rewrites, attribute mapping, custom labels by margin or seasonality, and exclusion rules for out-of-stock or low-margin items. For catalogs over 10,000 SKUs, we use a feed management layer (DataFeedWatch or GoDataFeed) for ongoing optimization.
Get a free technical audit of your BigCommerce store.
A real assessment from an engineer, delivered in 1 business day:
- One-page snapshot: BigCommerce health, performance, and UX flags
- AI-readiness / GEO score: how visible you are to ChatGPT, Perplexity, and AI Overviews
- Your 3 highest-leverage fixes, prioritized by revenue impact
Prefer to talk first? Call directly: 877.696.3475
Custom ecommerce software, AI apps, and SEO — the work other agencies quote around, built in-house.
20+ years of BigCommerce engineering, now AI-augmented. Tell us your store, your stack, and your deadline — we quote fixed scope on the first call.