Why we built it

Every BigCommerce merchant we work with has the same merchandising bottleneck: photo shoots are the slowest, most expensive part of launching new product. A 200-SKU launch is three weeks of studio time and $30–80K. New colorway? Reshoot. New lifestyle staging? Reshoot.

Off-the-shelf AI image tools weren't cutting it: too generic, no tenant isolation, no merch-team workflows, no brand consistency. So we built our own — and built it as a real SaaS that other agencies and brands can license.

What it does

  • Product image generation. Drop in a SKU shot; get clean studio renders, lifestyle compositions, or seasonal staging in your brand palette.
  • Virtual try-on. Apparel and accessories on diverse model bodies — no model fees, no shoot calendar.
  • AI background removal. Batch processing for thousands of SKUs in minutes.
  • AI product video. 360° spins, lifestyle clips, and short-form social cuts generated from a single hero shot.
  • Brand-consistent style packs. Per-tenant style presets so output matches your visual identity instead of generic AI gloss.

Architecture highlights

Multi-tenant from day zero

Every workspace is isolated at the data, asset, and quota layer. Tenants can't see each other's prompts, generations, or brand packs. Per-workspace API keys, per-workspace billing.

Choice-based model selection

The same prompt can run against multiple image models. Users see ranked results and the system learns which provider performs best for which product category. Vendor lock-in averted.

// Provider-agnostic generation pipeline
async function generate(brief: Brief, workspace: Workspace) {
  const providers = selectProviders(brief.category, workspace.plan);
  const jobs = providers.map(p => p.enqueue(brief));
  const results = await Promise.allSettled(jobs);
  return rank(results, workspace.brandPack);
}

TDD-shipped

The codebase ships with Jest + Cypress at an enforced 80% coverage threshold. Image-generation pipelines are tested against deterministic fixtures so regressions don't slip past CI.

For BigCommerce merchants

Avantix Imager has a BigCommerce-aware path: pull product images straight from your store, generate variants, push the chosen images back as Stencil-ready assets — without a single CSV export.

1,240
SKUs rendered
8,400
Background variants
6
Brand packs active
~85%
Less than photo studio
"We replaced an eight-week photo-shoot calendar with an afternoon. The team's working on merchandising, not staring at lightboxes."

Status

Avantix Imager is in private beta with a handful of merchants. If you're a BigCommerce store with more than ~200 active SKUs and a chronic merch backlog, we'd like to put it in your hands.

Request beta access →