SEO is splitting in two

The traffic mix is shifting. Buyers ask ChatGPT to compare products. They ask Perplexity for the best industrial supplier in their zip code. They read Google's AI Overview and never click through. Classic SEO tools (Ahrefs, SEMrush, Screaming Frog) measure the old game beautifully. They are largely blind to the new one.

Generative Engine Optimization (GEO) is what we call the new game. It's a different ranking surface with different rules — and most ecommerce sites are unprepared.

What our auditor checks

  1. AI-readability. Can a language model parse your product copy without hallucinating? Is the spec table machine-extractable or buried in a hero image?
  2. Schema completeness. Product, Offer, Review, FAQ, BreadcrumbList, Organization — all the JSON-LD nutrients AI crawlers feed on.
  3. Entity clarity. Is your brand a recognizable entity? Are products linked to canonical IDs (GTIN, MPN, ISBN)?
  4. Citation-worthiness. Does each page have a clear, quotable answer? AI engines reward declarative, attributable sentences.
  5. Crawlability for AI bots. GPTBot, ClaudeBot, PerplexityBot, Google-Extended — your robots.txt opinions matter.
  6. Performance & rendering. If you're React-heavy with no SSR, you're invisible to half the AI crawlers.
  7. Content depth & freshness. AI engines weight recency. Last-updated dates, structured changelogs, blog cadence.
  8. Sitemap & robots hygiene. Still a 2014 problem. Still broken on 60% of sites we audit.

How it works

The crawler walks your site, takes a representative sample of pages, parses the HTML and structured data, then hands the corpus to Gemini for a multi-page semantic analysis. Gemini answers questions like: "If a buyer asked an AI engine for the best X, would your pages cite-worthy enough for the model to recommend you?"

// Per-page evaluation
{
  url: "/products/torque-wrench-3-4-drive/",
  geo_score: 62,
  signals: {
    schema: { product: true, offer: true, review: false },
    ai_readability: "good",
    citation_quality: "weak - hero copy is marketing, not factual",
    entity_links: { gtin: null, mpn: "TW-340" }
  },
  recommendations: [
    "Add Review/AggregateRating schema (24 reviews exist)",
    "Move spec table out of image; render as HTML",
    "Add GTIN to product schema for retailer parity"
  ]
}

What you get

  • A site-wide GEO score (0–100)
  • Per-page scorecards with prioritized recommendations
  • Schema gap analysis with copy-paste JSON-LD fixes
  • AI-bot robots.txt review
  • An executive summary written for non-technical stakeholders
  • A 90-day GEO roadmap (we'll execute it if you want)
82
Median GEO score
14
Avg schema gaps found
6
AI bots audited
2×
AI-referrer traffic post-fix
"The first audit found six structural issues that were tanking how we showed up in AI Overviews. Two weeks of fixes, traffic from AI referrers doubled."

Who should book one

  • BigCommerce or Shopify stores doing $1M+ that are watching organic traffic plateau
  • B2B distributors whose buyers research with ChatGPT before calling sales
  • Content-heavy brands whose blog is dormant or pre-2023
  • Anybody who has heard "GEO" and isn't sure what to do about it

Book an AI Site Audit →