Product video engineered for BigCommerce PDPs.
Video is the highest-conversion format in ecommerce and the most underused on BigCommerce PDPs. We produce it, cut it for social, optimize it for YouTube, and integrate it into your Stencil storefront without touching Lighthouse scores.
Product Video Production
Hero product videos for PDPs — 360° spins, feature demos, lifestyle contexts, and unboxing. Produced to a spec that performs on both the product page and social channels.
- PDP hero video
- 360° spin
- Feature demo
- Lifestyle
Social Cuts
One product video shoot, cut into platform-optimized formats: TikTok vertical, Instagram Reels, YouTube Shorts, and square for Meta feed. One production budget, multiple channels covered.
- TikTok / Reels
- YouTube Shorts
- Meta feed
- Multi-format
YouTube SEO
Product demo and how-to videos optimized for YouTube search — title, description, chapters, and thumbnail strategy that drives traffic back to your BigCommerce PDPs.
- Title optimization
- Description SEO
- Chapters
- Click-to-product
BC Storefront Integration
Videos embedded on BigCommerce PDPs via Stencil — lazy-loaded, LCP-safe, and structured with VideoObject schema so Google indexes them in rich results and AI engines can surface them.
- Stencil integration
- Lazy loading
- VideoObject schema
- LCP-safe embed
Frequently asked questions
Does adding video to PDPs hurt page speed?
Not if it's implemented correctly. We embed video via lazy-loading and use a poster image for the initial load — the video only loads when the user interacts with it. LCP scores are unaffected, and Lighthouse stays above 95.
Do you handle production in-house or through a partner?
We work with a vetted production partner network for shoot-based video. AI product video generation (backgrounds, lifestyle contexts, variant imagery) is handled in-house through our Avantix Imager platform.
Can AI-generated product video replace traditional video production?
For lifestyle context and variant imagery, yes — our Avantix Imager generates high-quality product visuals at scale. For feature demo videos or brand storytelling, traditional production is still the better investment.
Get a free technical audit of your BigCommerce store.
A real assessment from an engineer, delivered in 1 business day:
- One-page snapshot: BigCommerce health, performance, and UX flags
- AI-readiness / GEO score: how visible you are to ChatGPT, Perplexity, and AI Overviews
- Your 3 highest-leverage fixes, prioritized by revenue impact
Prefer to talk first? Call directly: 877.696.3475
Custom ecommerce software, AI apps, and SEO — the work other agencies quote around, built in-house.
20+ years of BigCommerce engineering, now AI-augmented. Tell us your store, your stack, and your deadline — we quote fixed scope on the first call.